This post is sponsored by Tide at Walmart, but all opinions are my own.
Living in Northwest Arkansas is amazing for many different reasons, but one reason people might not realize is that we have a lot of unique opportunities with Walmart‘s Home Office located here. We often hear of cool new happenings before the rest of the world, which is exactly what happened to me this week! I had the chance to visit Walmart’s headquarters during their Sustainability Milestone Summit where Procter & Gamble (P&G) and Tide shared some major news: announcing their commitment to eliminate 50 million tons of greenhouse gases from their supply chain in support of Walmart’s Project Gigaton. If you aren’t familiar, Project Gigaton was launched by Walmart last year with the goal of eliminating one billion metric tons (that’s a gigaton!) of CO2 emission from its supply chain by 2030. For reference, that’s the equivalent to taking 211 million passenger vehicles off of U.S. roads and highways for a year. Talk about #goals!
P&G and Tide’s commitment is to cut their greenhouse gas emissions in half and purchase enough renewable electricity to power 100 percent of global manufacturing sites by the year 2030. Along with this commitment, P&G and Tide are encouraging all Americans to join in this effort by taking the #QuickColdPledge. So what exactly is it? The Tide #QuickColdPledge encourages everyone to switch to quick and cold cycles when doing laundry. It’s THAT simple, but the impact can be huge. By using the quickest setting and cold water, you use 80% less energy with 40% fewer emissions in every load. And, Tide PODS provide 10 times the cleaning power in half the time when compared to the leading bargain brand detergent, even in cold water. Earth Day is right around the corner, so what better time than now to make the pledge?
I am indeed a loyal Tide user at home, but honestly I’ve been buying it because I just love the smell and how it cleans my clothes. While those are important factors when choosing laundry detergent, I now can feel even better about my washes. And it’s not just because of the #QuickColdPledge. I also had the opportunity to explore one of the Tide Loads of Hope trucks at the Walmart Home Office. Essentially a mobile laundromat, the Tide Loads of Hope truck was developed to provide the basic comfort of clean clothes to families affected by natural disasters, such as hurricanes, wildfires, tornados, etc. The program has been around since 2005 and in that time has provided nearly 50,000 families across the country with clean clothes. I got the grand tour of the smaller truck, which does about 100 loads of laundry a day! The bigger truck can wash a whopping 200 loads. Tide Loads of Hope partners with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, to arrange the deployments.
Let Tide know why you’re taking the pledge by posting using #QuickColdPledge. If you live in Northwest Arkansas, stop by the Walmart Supercenter on Pleasant Crossing in Rogers on Saturday, April 21 from 1:00 pm – 4:00 pm. There will be a bright orange Tide booth out front, with loads (pun intended) of information on the #QuickColdPledge and, everyone’s favorite, free Tide PODS samples! I swung by the booth at the Walmart store in Bentonville on Wednesday to get my goodies and, of course, to make my pledge.
